The Mission

Pride in Primary is a campaign from Pop'n'Olly with the ultimate goal of combating LGBT+ prejudice before it develops - by ensuring that all 23,000 UK primary schools have at least one LGBT+ inclusive Pop'n'Olly book in their school library. 

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How it Started

This campaign originally launched in 2019 alongside the launch of Pop'n'Olly's book 'Kenny Lives with Erica and Martina' and was formerly called the #KennyLives campaign.

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How it's Going

Since then, thanks to generous donations from individuals, organisations and companies, we have been well on our way to completing our mission - freely gifting thousands of Pop'n'Olly books to primary schools across the UK.

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Our school database keeps us on track and helps us to see which schools have already received books and which schools need them!

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How it Works

When we send books to schools we address them to the PSHE Lead, Headteacher or Deputy Head alongside a letter explaining why they are receiving this gift, plus some information about Pop'n'Olly. 

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Whilst many donors generously make one-off donations, some also choose to donate monthly by becoming a Pop'n'Olly Patron at popnolly.com.

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There is also opportunity to combine a donation with a Pop'n'Olly corporate talk or company visit. Email us at info@popnolly.com for more information.